Which Social Media Platforms Should You Be Using in 2023?
Hey there, social media enthusiasts!
We all know how overwhelming it can be to keep up with the ever-evolving world of social media. With many platforms to choose from, it's easy to feel like you’re missing out if you don’t take advantage of all of them.
The truth is that its best to master a few social media platforms that you know your audience uses AND that match your content creation strengths.
At Numinous Creative we're here to guide you through the maze of social media options and help you make the right choice for YOU.
So grab your favorite beverage, get cozy, and let's dive into the exciting world of social media in 2023!
First Things First, Embrace Your Strengths:
Before choosing the right social media platform for you, it's crucial to assess your own strengths. We all have unique talents and preferences that shape our content creation journey.
Some thrive in front of a camera, while others find any chance to avoid it. Writing informative guides may exhilarate some, while others find their passion lies elsewhere.
Tailoring your content to showcase your strengths is the key to enjoyable and consistent content creation. When you align your content with what you excel at, it becomes a fulfilling and sustainable process.
If you want to figure out what content you should make based off of your strengths, check out our Instagram post below where we break it down for you!
Social Media Platforms You Should Be Using in 2023
Now that you know where your content creation strengths lie, take a look at the following social media platforms and see if any of them are a good fit for you.
Keep in mind that certain platforms excel at fast growth, while others take a lot more patience to see results.
Facebook is a social media giant with over 2.5 billion monthly active users. Managing a Facebook page for your business is pretty simple, allowing you to share text updates, images, videos, collect reviews, and interact with your target audience.
Another key feature of the platform is the presence of Facebook Groups, which give you an easy way to connect with people in your specific niche and increase your trustworthiness.
Facebook is a great platform to achieve initial growth fast, but keep in mind that consistently posting content and engaging with other accounts is a must if you want to maintain it.
You also have access to various ad types such as video, slideshow, and photo ads AND precise targeting options, including interests and life events. This means you can reach your target audience during pivotal moments in their lives that they shared on Facebook.
With over 1 billion accounts, Instagram is another social media giant which is known for its emphasis on visually engaging content. You can share photos, videos, Reels, and temporary updates in the form of Stories, as well as other user-generated content.
On this platform, posting and engaging with your audience and other accounts is crucial for building your following. While you can achieve amazing growth on this platform, it also requires a lot of consistency and upkeep, so planning out your content calendar is key!
And since it is owned by Facebook, you have the same access to advertising capabilities like precise targeting based on interests, behaviors, and custom audience lists.
LinkedIn, with a user base of over 660 million, is not just a platform for job seekers. Its also a hub for business professionals, so if you have a B2B business, you definitely shouldn’t overlook this platform.
This platform is all about connecting at a high and professional matter, so if you love data and showing off the impact of your products or services, this is the place for you! LinkedIn allows your to write and share long form content that can help grab the attention of potential leads and a highly targeted audience.
LinkedIn's advertising options are equally impressive. You can precisely target individuals based on their company information, including titles, fields of study, and industry.
TikTok
Let’s enter the world of TikTok, where creative short-form videos reign supreme. With its explosive growth, TikTok has amassed a massive user base that spans across demographics, so don’t think that this platform is limited to Gen Z.
The key to success on this platform is being able to hook in your audience in the first few seconds, showing off your personality, and staying on top of trends.
While TikTok offers viral potential, its nature can be unpredictable. It's wise to have a strategic approach in place, directing your audience to platforms like Instagram, where you can maintain a stronger presence without getting lost in the feed.
When it comes to creating a digital vision board, Pinterest takes the lead with an impressive user base of 250 million people every month. If your business involves selling products online, Pinterest is a great platform to showcase them. Users can pin your posts to their boards and can shop directly from the platform — talk about a seamless shopping experience!
You can also advertise through Pinterest and target users based on their interests, search keywords, and more. As a personal favorite, Pinterest proves to be an invaluable tool for businesses looking to expand their online presence and drive engagement.
If you want to know see how we increased our client’s web traffic using Pinterest, read our blog about that here!
Youtube
Over 1 billion hours of video on Youtube are watched daily and its provides great opportunities to establish your industry expertise, provide valuable content, and showcase your products or services.
But, Youtube is a slow-burn platform, meaning you’re going to see results slowly over time. However, once you gain momentum, you’ll continue to reap benefits for a long time. Because of this, sharing valuable, evergreen content is the way to go with the platform.
And, thanks to YouTube's integration with Google, you’ll have access to a many targeting options when it comes to advertising such as demographics, interests, and geographic targeting.
Final Thoughts:
Well there you have it folks.
By picking a few of the above platforms and utilizing them according to your content creation strengths, you can unlock the true potential of social media marketing. Embrace the opportunities, experiment with different platforms, and adapt your strategies based on your audience's preferences and behaviors.
At Numinous Creative, we're here to support your digital marketing journey and help your business thrive online. Browse all of our services and reach out to get started with one of our social packages.