How to Find Content Ideas: 9 Out-of-the-box Resources
When it comes to creating awesome content, finding fresh and interesting ideas is the name of the game. Whether you're looking to stay ahead and fill up your content creation calendar or seeking an escape from a creative rut, we've got your back!
Here at Numinous Creative, we know how much it takes to stay on top of your content game. Luckily, there's a whole bunch of resources out there just waiting to spark your inspiration.
Today, we're going to dig into 9 unique resources to help you generate new content ideas.
Let’s dive right in!
Name a topic, and there's most certainly a subreddit for it. With over 130,000 active communities, Reddit serves as a vibrant hub for communities and discussions on virtually any topic. By exploring relevant subreddits, you can find a plethora of questions and discussions related to your content niche.
How to find content ideas on Reddit:
Look up a subreddit specific to your keyword or industry niche
In the search bar, enter key phrases people use when they’re struggling with something like: “How do you”, “How can I”, “Can someone help”, “Tips”, “Struggle with”, etc.
Explore the resulting posts and discussions, sorting them by time, popularity, how controversial they are, and other options.
Compile a list of popular questions and build valuable content around them.
Youtube
YouTube, often underestimated as a search engine, offers a vast array of video content and user-generated discussions. Much like Google, Youtube will not only give you related topics people search for, but also long tail keywords you can use.
How to find content ideas with Youtube:
Enter your keyword or topic in the search bar.
Explore the suggested long tail keywords related to your search.
Dive into the comment sections of videos related to your topic and look for unanswered questions or frustrations that you can address through your content.
Quora
Quora is a Q&A platform where around 3000 to 5000 questions are asked every day. The platform is divided into “spaces” dedicated to a single topic where people can post their questions.
How to find content ideas on Quora:
Input your keyword into the search bar, and instead of hitting enter, click on a topic it suggests. This will give you questions people ask that are related to your keyword, not just questions that include your keyword.
Create content answering those questions.
Facebook Groups
Facebook groups are a place where people can communicate, ask questions, share common interests, and express opinions. They’re a great way to get a more in depth view of your target audience.
How to use Facebook groups to generate content ideas:
Join a Facebook group specific to your niche or that represents your target audience
Engage with the discussions and take note of the questions and valuable information shared within the group.
Create content based on the insights you gather. You can even share your helpful content in the group for extra engagement!
Google’s “People Also Ask”
It’s no secret that Google's "People Also Ask" feature provides a wealth of commonly searched questions you can leverage for content ideas. But you might not know that when you expand a suggestion, Google will suggest a few more commonly search questions — essentially becoming an unlimited content idea generator.
How to use Google for content ideas:
Perform a Google search using your keyword.
Click on the "People Also Ask" questions and expand the suggestions to find more related queries.
Keep doing this until you have a list of satisfying content ideas.
You can keep expanding suggestions indefinitely. For example, I searched the keyword “content ideas’ in my google search bar and expanded every suggestion that it gave me. Now I have 28 commonly searched questions in the matter of a few seconds. Give it a try!
AI Writing Tools
AI writing tools are your best friend when it comes to combating a creative block, and that also extends to content ideas!
How to use AI to find content ideas:
Utilize ChatGPT or similar tools and provide prompts like: "What are common problems or questions people have when …?"
After you receive an output of common problems or questions, and can then enter the prompt: “Can you give me a list of content ideas based off of them?”. And viola!
You can also ask for a list of trending topics or evergreen topics related to your niche or keyword.
TikTok
TikTok is one of the fastest-growing social media platforms in history, and its also become a powerful search engine in its own right.
How find content ideas on TikTok:
Search for your keyword.
Scroll until you see a section called “Others searched for” that shows a list of popular search terms related to your keyword..
Click on a suggested search to see more related search terms, and so on so forth. Write down any ideas that speak to you and take a look at the content already created to get inspired!
Pinterest Trends
Pinterest is a social media platform that is all about inspiration and ideas, making it an excellent resource for content creators.The Pinterest Trends tool allows you to see the historic interest-over-time of top search terms on the platform and is a great resource for content.
How to use Pinterest Trends for content ideas:
Look up your keyword
Under the graph showing the interest-over-time of your keyword, there is a related trends bar as well as popular pins you can use for ideas.
Keep clicking on related searches until you have a whole list of content ideas!
Exploding Topics
Exploding Topics is a powerful tool that helps you identify emerging topics before they become mainstream.
How to use for content ideas:
Look up your keyword of interest or select a relevant category.
Explore the results and see if there are any trending subjects you can build content around before anyone else.
Final Thoughts
Well there you have it folks!
By tapping into the resources mentioned above, you’ll be filling up your content calendar in no time. Whether it's engaging in discussions on Reddit, productively utilizing TikTok’s search engine, or leveraging the power of AI writing tools, these out-of-the-box resources will guide you towards valuable content ideas that resonate with your audience.
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