Philly’s Coolest Homes
CLIENT: Philly Homes Collective
INDUSTRY: Real Estate, Lifestyle
PLATFORM: Instagram
OBJECTIVE: Building an Online Presence, Brand Awareness
STRATEGY: Monthly SEO/Social Media Management. Monthly Management includes consistent posting schedule, content creation, copy, analytics, etc.
Reels
The Philly Home Collective’s Instagram Reels feature a vibrant and engaging style:
Local Highlights: Showcasing Philadelphia neighborhoods and businesses.
Personal Touch: Featuring team members and clients for relatability.
Educational: Real estate tips, market insights, home improvement advice.
High-Quality: Well-edited with clear audio and appealing visuals.
Humorous and Fun: Infusing humor and personality.
Trendy: Using popular music, trending audio clips, relevant hashtags.
Interactive Captions: Encouraging viewer interaction with calls to action.
Their Reels blend professionalism with a fun, approachable vibe, effectively engaging their audience.
Static
High-Quality Images: Vibrant and clear photos showcasing properties, local scenes, and team activities.
Informative Content: Posts with key details about listings, market trends, and real estate tips.
Personal Connection: Featuring team members and clients to add a relatable and human touch.
Branded Aesthetics: Consistent use of brand colors, fonts, and design elements for a cohesive and professional look.
Carousel
Detailed Property Showcases: Multiple images providing comprehensive views of listings, highlighting key features and different angles.
Educational Guides: Step-by-step carousels offering insights into real estate processes, such as buying or selling homes.
Neighborhood Spotlights: Series of images highlighting different Philadelphia neighborhoods, showcasing local attractions and amenities.
Client Testimonials: Carousels sharing positive reviews and client stories, often with before-and-after scenarios.
Market Insights: Informative slides with data and trends about the real estate market, providing valuable information to followers.
Interactive Content: Encouraging engagement with questions, prompts, and calls to action in both captions and slides.