Philly’s Coolest Homes


CLIENT: Philly Homes Collective

INDUSTRY: Real Estate, Lifestyle

PLATFORM: Instagram

OBJECTIVE: Building an Online Presence, Brand Awareness

STRATEGY: Monthly SEO/Social Media Management. Monthly Management includes consistent posting schedule, content creation, copy, analytics, etc.

 

Reels

The Philly Home Collective’s Instagram Reels feature a vibrant and engaging style:

  1. Local Highlights: Showcasing Philadelphia neighborhoods and businesses.

  2. Personal Touch: Featuring team members and clients for relatability.

  3. Educational: Real estate tips, market insights, home improvement advice.

  4. High-Quality: Well-edited with clear audio and appealing visuals.

  5. Humorous and Fun: Infusing humor and personality.

  6. Trendy: Using popular music, trending audio clips, relevant hashtags.

  7. Interactive Captions: Encouraging viewer interaction with calls to action.

Their Reels blend professionalism with a fun, approachable vibe, effectively engaging their audience.

 

Static

  1. High-Quality Images: Vibrant and clear photos showcasing properties, local scenes, and team activities.

  2. Informative Content: Posts with key details about listings, market trends, and real estate tips.

  3. Personal Connection: Featuring team members and clients to add a relatable and human touch.

  4. Branded Aesthetics: Consistent use of brand colors, fonts, and design elements for a cohesive and professional look.

 

Carousel

  1. Detailed Property Showcases: Multiple images providing comprehensive views of listings, highlighting key features and different angles.

  2. Educational Guides: Step-by-step carousels offering insights into real estate processes, such as buying or selling homes.

  3. Neighborhood Spotlights: Series of images highlighting different Philadelphia neighborhoods, showcasing local attractions and amenities.

  4. Client Testimonials: Carousels sharing positive reviews and client stories, often with before-and-after scenarios.

  5. Market Insights: Informative slides with data and trends about the real estate market, providing valuable information to followers.

  6. Interactive Content: Encouraging engagement with questions, prompts, and calls to action in both captions and slides.

Previous
Previous

Explore Nob Hill

Next
Next

Get to Know Multnomah