PAR Illustrated Postcard Series
CLIENT: Portland Alternative Realtors
INDUSTRY: Real Estate
SERVICE: A La Carte Graphic Design
For our hourly project with Portland Alternative Realtors, we crafted a series of illustrated postcards designed to be sent as quarterly mailers to their clients. The illustration style features clean line art, enhanced with color blocking to highlight specific elements of each composition. The themes we focused on include:
Fall Maintenance Tips: Providing clients with useful advice for maintaining their homes during the fall season.
Happy Homeiversary Card: Celebrating the anniversary of their clients' home purchases with a thoughtful and cheerful design.
Portland Holiday Hits: Showcasing holiday events and activities happening around Portland, adding a festive touch to the season.
These postcards not only serve as a practical and engaging way to stay connected with clients but also reinforce Portland Alternative Realtors' brand identity through consistent and cohesive design elements.
Moodboard
Moodboard inspiration was key to achieving brand cohesiveness. We drew inspiration from line work and incorporated unique line textures to define our illustration style. Additionally, we finalized a color palette and typography style to unify the brand's overall look and feel.
