Ice Cream Postcards
CLIENT: Piece of PDX
INDUSTRY: Real Estate
SERVICE: A La Carte Graphic Design
We had the exciting opportunity to work with Piece of PDX on a unique marketing initiative that combined local partnerships and a delightful treat: free ice cream! Our task was to create eye-catching postcards that would effectively communicate this sweet offer and drive engagement with local ice cream shops.
Project Highlights:
Illustration Focus:
Design: The centerpiece of our postcard design is a charming line art illustration of an ice cream cone. We employed offset color spaces to achieve a look reminiscent of screen printing, adding a touch of retro flair and visual interest.
Emphasis: The ice cream illustration is crafted to be the focal point, with vibrant, playful colors that immediately capture attention and convey the excitement of receiving a free ice cream.
Background Elements:
Bauhaus Branding: We incorporated elements of Piece of PDX’s Bauhaus-inspired branding to create a cohesive look. The background features geometric shapes and patterns that echo the brand’s aesthetic while providing a dynamic contrast to the ice cream illustration.
Visual Emphasis: The shapes in the background are strategically placed to draw attention to the ice cream offer, enhancing the overall visual impact and making the free ice cream promotion stand out.
Marketing Message:
Clear Communication: The postcards prominently feature the offer of free ice cream, along with details on how to redeem it at local ice cream shops. The design ensures that the message is clear and enticing, encouraging recipients to take advantage of the promotion.
The result is a vibrant, engaging postcard that not only promotes Piece of PDX’s partnership with local ice cream shops but also effectively utilizes design elements to highlight the exciting offer of free ice cream. The combination of a playful illustration, Bauhaus-inspired backgrounds, and strategic visual emphasis ensures that the postcards are both memorable and impactful.
