7 Factors to Consider Before Hiring a Digital Marketing Agency
As a creative agency, we at Numinous Creative understand the importance of effective digital marketing. It's a vital part of running a successful business in today's digital age, but it can (obviously) be overwhelming and time-consuming.
That's why countless businesses put their complete trust in digital marketing powerhouses for unparalleled results. However, choosing the right agency can be challenging — check out these seven factors to consider before partnering with a digital marketing agency.
Is a Digital Marketing Agency Right For You?
Before you start your search for a marketing agency, it's crucial to understand the difference between agency types — i.e. content marketing agencies and digital marketing agencies. A digital marketing agency offers a wide range of services, including website design and development, search engine optimization (SEO), social media management, and more. While a content marketing agency focuses mainly on creating and distributing engaging content to attract and retain a target audience. Determine which type of agency aligns best with your business needs before you start your search.
Do They Have Experience in Your Field?
One of the most critical factors to consider when hiring a digital marketing agency is their experience in your specific niche. The agency should have a crystal clear understanding of your customers and the industry standard, OR illustrate the ability to research and quickly adapt to your market niche. This knowledge ensures an effective marketing strategy that resonates with your target audience. To determine if the agency has experience in your field, ask about past projects, and see if they have experience working with businesses similar to yours.
Do They Talk Strategy?
A killer digital marketing agency should be able to communicate their marketing strategy and the changes they plan to make to your brand accounts. They should outline a strategy that makes sense for your business needs and individual goals. If an agency can't clearly communicate their strategy, it may indicate that they don't have a plan in place. It's essential to choose an agency that has a clear, comprehensive strategy to ensure the success of your marketing efforts.
Do They Provide Measurable Results?
One of the most important aspects of choosing a digital marketing agency is ensuring that they can provide measurable results. A good agency should be able to demonstrate the impact of their marketing efforts on your business. They should show you how they are increasing traffic to your website, increasing engagement on your social media platforms, and driving conversions.
It's also important to understand how the agency measures their results. They should be able to explain the metrics they use to track success, such as website traffic, engagement rates, and conversion rates. They should be able to set clear expectations for what kind of results you can expect and how long it will take to see those results.
What is Their Pricing Model?
Let’s talk money! If you are reading this blog, we’ll assume you’ve — at the very least — thought about how much partnering with a digital marking agency is going to cost. Some agencies work on a project basis, where you pay for a specific project or campaign. Others work on a retainer basis, where you pay a monthly fee for ongoing marketing support. Some agencies charge a combination of both. We’re flexible and can offer pricing to fit your needs, such as:
Hourly pricing: With this model, you only pay for the time our expert team spends working on your brand. Our competitive rates reflect the high level of skill and experience our staff brings to every project.
Project-based pricing: Want a specific project completed? Our project-based pricing model has you covered. We'll provide you with a set fee for the completion of your project, taking into consideration the scope of the project, including the deliverables, timeline, and resources required.
Retainer pricing: For ongoing services, such as regular content creation or social media management, our retainer pricing model offers the perfect solution. With a recurring fee, you can trust that your brand will always be in good hands. Our fee can be set at a flat rate or based on the number of hours worked.
What is Their Reputation?
What’s the word on the street? What are similar businesses and individuals saying about this agency? You can research the agency's reputation by looking at client testimonials, case studies, and industry awards. You can also ask for references and speak directly with the agency's past clients to get an idea of their experience.
It's also a good idea to ask around within your industry. Reach out to other business owners or marketing professionals to get their opinion on the agency and their experience working with them. This can give you valuable insights into the agency's strengths and weaknesses and help you make an informed decision.
Are They Adaptable?
The world of digital marketing is constantly changing. Algorithms and technologies are constantly being updated, and it's important that your marketing agency is able to keep up. A good agency should be able to quickly adapt to changes in the market and implement new strategies to stay ahead of the competition. They should be able to demonstrate their ability to be flexible and adaptable, and show how they have successfully navigated changes in the past.
Moving Forward…
Choosing a digital marketing agency can be a complex process, but it's essential for the growth and success of your business. When considering a marketing agency, make sure to consider the factors outlined in this article: their experience in your field, their ability to talk strategy, their ability to provide measurable results, their pricing model, their reputation, and their adaptability.
Ready to take the next step in your digital marketing journey? At Numinous Creative, our team of experts has years of experience in the industry and can help you grow your business with effective marketing solutions. Browse all of our services and reach out to get started with one of our social packages!
Missing Something?
Hiring a digital marketing agency is a big decision, and it's important to consider all the factors before making a choice.
Make sure the agency has experience in your field and understands your customers and industry standards.
Look for an agency that talks strategy and provides measurable results.
Consider their pricing model and reputation to ensure they are a good fit for your business.
Adaptability is key in the constantly changing world of algorithms, so choose an agency that is flexible and knows how to adapt.