21 Free Writing Prompts to Spark your Creativity as a Business Owner

Have a major creative block? Unsure how to articulate your business vision and purpose? Feeling like your online presence isn’t representative of you? As a business owner, you wear a lot of hats. When it comes to your marketing, the “hat” is crafting a digital presence that reflects your vision, values and the nature of your service/product. This requires creativity, innovative thinking and the ability to perceive yourself as others perceive you. It’s challenging stuff!

In my practice I’ve found that a lack of clarity often manifests for our clients in a struggle to get clear consistent marketing routines set up. And I have a simple solution for you.

You’ve probably tried this method before. But maybe not since 7th grade literature class. Grab a piece of paper, or the notes app on your phone and set that timer for 15 minutes — we’re FREEWRITING today folks! The process of unabashedly pouring thought and heart onto paper, without worrying what comes of it.

I encourage you to take this tool and modify it for your processing style — if the written word doesn’t work for you, verbal or forms of visual processing could be applied. The power in this is in its reflective nature. 

To get started, I’ve curated a list of the prompts that I use with new clients in our onboarding and discovery sessions to get us thinking and discussing their vision with clarity and purpose. I’ve separated these into three sections where I often find my clients struggling to communicate — maybe you’ll find that this is where you struggle too! Take a look below and if you find yourself with any questions, drop me a line here

TIP: Write WITHOUT judgment. You have brilliant content already in your head… it’s time to access it! Refining can come later. 


Prompts To Help You Get Clear On Your Brand… 

  • What is my mission? 

  • What value do I offer to those I serve? Or, what can my client get from only me?

  • Who do I want to work with? Why?

  • What do they believe?

  • What relationship do I want to have with them?

  • How do I want my clients to perceive me? How do I meet and exceed that perception?

  • What impact do I want to make?

  • What do I want to be known for?

  • What adjectives would I want my customers to use to describe my brand?

Prompts To Help You Build High-Performing Content Pillars… 

  • What are the core beliefs that inform my work?

  • How do I differ from other practitioners in my arena?

  • If my ideal client were real, what would they do and be? Where would they live? What are they like?

  • What problems do they have that I can solve? How do I solve them?

  • How does my ideal customer consume content? (Ex: video, graphics, email)

  • How can I offer this content in an authentic and exciting way?

  • What do I want to be known for / what is my specialty? 

Prompts To Help You Create Killer Content… 

  • Why did I start my brand or business?

  • What do clients commonly ask me?? 

  •  What are some lessons I’ve learned along the way in my career? 

  • What do I wish I knew when I started? 

  • What do I wish others knew about what I do? 

  • Who/what inspires me? 

  • How do I stay inspired? 

  • What are some common myths about my industry that I’d like to debunk? 

  • What are some quick tips I’d like to share that would solve my ideal client’s struggles? 

  • What are my long-term goals? Where will my business be 5+ years from now?

  • What is coming up that you’re excited about?

Save this post for later so you can easily come back to it when you’re faced with a creative block.

Remember to give yourself grace as you work through these prompts - allow yourself enough time to work through the questions and let your mind wander. 

Happy free-writing! 

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